But it looked great on the screen – cover your home in a dick

Click dick … what’s the difference? Not too much when you are reading from an iMac (like me). But it turns out the difference is pretty big on a billboard and can make you look like a right clickhead. This is an oldie but a goodie. It also turns out to be a pretty good ad. I remember esurance.

Originally published at socialstudiesofmarketing.wordpress.com

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