Adblocking

It is said that audiences seek great content no matter who produces it, where it comes from or which media device they use. This is the main justification for native content. Yet, with the ongoing popularity of ad blocking technologies, marketers need to realize that their is another side to this. People will actively avoid content they don’t want. And in large part, that it advertising content.

Originally published at socialstudiesofmarketing.wordpress.com

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